I help teams focus on the problem to be solved, asking critical questions and collaborating with teams to deliver user research which illuminates the customer’s context.

Success is when the whole team can see the customer’s world, then design to meet customer needs and we release products which really work for people.

Everyone at some point has used a terrible digital product that we felt has let us down, so let’s design something that really works for people.

I have over 5 years of experience as a UX researcher. I’ve worked across various types of businesses including start-ups, Government Digital Services, agencies and large retail companies. In each of my roles I have applied my skills to help the organisation work on the customer experience of the product while balancing business needs.

I have a human centred approach to creating experiences, understanding customers, their needs, the customer’s context and then relaying the customer’s world to the team.